Positioning related marketing programs are responsible to pass unique selling proposition on to the

Positioning related marketing programs are responsible to pass unique selling proposition on to the

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Positioning related marketing programs are responsible to pass unique selling proposition on to the customer . However, this can be taken forward with differentiation. Differentiation is process of adding more meaning to the product by highlighting attributes beyond the central theme. Task of differentiation is to highlight the relevant benefits in a distinctive manner which cannot be easily followed by competitors and provide profitable benefits to the company. There are many differentiation tools available to the company to extract maximum
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Unformatted text preview: benefits. The main variables which offer differentiation are product, service, personnel, channel and image. Product related attributes serve a good base of the differentiation. However, product differentiation varies depending on the nature of industry. For example, commodity products are difficult to differentiate on appearance where as automobiles present an opportunity with plenty of differentiations....
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