Product Classifications and Strategy

Product Classifications and Strategy - celebrity. A product...

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Product Classifications and Strategy Anything which companies produce to satisfy particular needs and demands is referred to as a product. Product is a broad category ranging from physical goods, tourism to managing a
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Unformatted text preview: celebrity. A product can be classified as to be made of five levels as shown in the figure below:-...
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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