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Unformatted text preview: by continuous following of market. This trend-spotting activity can be undertaken by company itself or through market research. This activity can also be outsourced to companies, which specialize in analyzing current social and economical changes. Fitness and diet are another trend, which witness growth across the globe. Trends developing in markets are under the influence of a number of factors to which company's stakeholders are participants. Some of the factors are as follows; globalization is affecting the way companies are conducting their business. Communication and connectivity are reaching at a new level every day. New economic powers like India, China, Brazil and Russia are exerting their influence. There are many other factors beyond the above mention which affect business working making it essential for companies to scan market condition....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.
- Fall '09