Service - differentiate companies from competitors The...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Service plays important differentiation tool where differentiation is difficult based on physical attributes of product. Differentiation in service can be achieved based on ordering ease, customer service during the sell, after sell customer service and consulting. One step forward in service is differentiation by personnel. By exhibiting a professional, reliable, quick and courteous response to customer can
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: differentiate companies from competitors. The distribution channel plays its part as differentiation tool and can prove to be competitive advantage. For example Dell computer through direct selling approach delivers computer system right at door step of home owners and offices....
View Full Document

This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

Ask a homework question - tutors are online