Setting the Product and Branding Strategy

Setting the Product and Branding Strategy - All the...

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Setting the Product and Branding Strategy Marketing strategy of a company revolves around 4Ps - Product, Price, Place and Promotion . Companies devise a strategy by mixing the four. The most important among is the product.
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Unformatted text preview: All the marketing push and promotion will go waste if the product is not able to deliver. To come out with winner product, companies have to understand target customers needs and requirements....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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