Unformatted text preview: Managers estimate market demand for a given product by calculating total product sell per market segment, per defined customer set, in a finite time and under specific marketing strategy. From these managers calculate company’s market share vis-à-vis the competitor’s business plan. Marketing managers have to admit it is the consumer’s market, which makes it important to gather information to understand their perception through available technology, market research and quantitative models. Understanding customers would help companies estimate total market demand for its products ....
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- Fall '09
- Marketing, marketing and sales, marketing managers