The core benefit is the underlying segment product is offering

The core benefit is the underlying segment product is offering

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
The core benefit is the underlying segment product is offering. For example, customer is buying commuting power when she purchases a car. Cars are fitted with comfortable seats, seat cover, and have desired color, converting a core product into the basic product. Companies are in business of providing value to products. At the expected level companies offer music system, child lock system and temperature
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: control features. An augmented product provides more than customer expectation like a chrome wheels or sun/moon roof. However, augmentation increases the price of the product and customers have to pay extra. An augmented product gets converted into an expected. At potential level companies provides products considering all the possible augmentation....
View Full Document

This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

Ask a homework question - tutors are online