The marketing intelligence system requires a combination of people

The marketing intelligence system requires a combination of people

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a. The marketing intelligence system requires a combination of people, system and procedure to gather market data . b. For the company, sales people are on the frontline to spot and report any trend prevailing in the market. c. The distribution channel also can provide companies with valuable information of the end user. d. However, sales people as well as distribution have to be train about spotting
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Unformatted text preview: trends and then sending to the right people in the organization. e. Sometimes companies send a decoy into to the supermarket as a potential customer to check customer service, another way of gathering intelligence. f. Companies also outsource intelligence gathering activities to agencies like A C Nielson....
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