The product itself is arranged in a hierarchy like need family

The product itself is arranged in a hierarchy like need family

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The product itself is arranged in a hierarchy like need family, product family, product class, product line, product type and item based on needs it satisfies. Further product can be classified on durability, tangibility and usage. Durability comprises of durable and non-durable goods. Non-durable goods comprises of product like soap and beer, which are of frequent purchase and usually consumed quickly.
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Unformatted text preview: These goods are available at many locations and require more allocation for advertising. Durable goods include TV, washing machines and music system. These goods require more personal touch for selling as the customer would like to understand all features and functions. Intangible products are in the form of services, like haircutting and car repair....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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