Tools of Promotion - Promotion looks to communicate the...

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Tools of Promotion - Advertising, Sales Promotion, Public Relation & Direct Marketing The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a successful marketing strategy.
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Unformatted text preview: Promotion looks to communicate the company’s message across to the consumer. The four main tools of promotion are advertising, sales promotion, public relation and direct marketing ....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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