Traditional marketing

Traditional marketing - focusing on providing a wider range...

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Traditional marketing Traditional marketing was developed looking at physical goods, for service marketing focus is people, process and physical evidence. Customers generally tend to give preference price rather than quality of service. In that circumstance companies can create differentiation not through price war but
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Unformatted text preview: focusing on providing a wider range of services. Companies are looking at internet to accomplish this task, but as with products, competition can easily copy and remove differentiation. However, the temporary differentiation will serve the company well....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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