Extra Credit Twitter

Extra Credit Twitter - Follow Your Company Sign up for a...

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Follow Your Company Sign up for a Twitter account at twitter.com. Then, follow your assigned company. (If your company is not on twitter, let your instructor know.) Then choose a tweet or several tweets that mention something newsworthy about your Company. For example, I chose tweets about Via. Next, find a news story relating to this subject. A good source is Business Source Complete, through VBIC. I choose the following two articles: Kraft instant to take on Starbucks Via . (cover story) Authors: Charles, Gemma Source: Marketing (00253650) ; 11/24/2010, p1-1, 1/6p Document Type: Article Subject Terms: * PRODUCT launches Company/Entity: KRAFT Foods UK Ltd. STARBUCKS Corp. DUNS Number: 030327733
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Abstract: The article reports on the launching of Kraft Foods UK Ltd.'s premium instant-coffee products under Kenco brand in Great Britain in 2011 to rival with the ViaReady Brew coffee of Starbucks Corp. ISSN:
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This note was uploaded on 11/24/2011 for the course FINANCE 340 taught by Professor White during the Fall '11 term at Maryland.

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Extra Credit Twitter - Follow Your Company Sign up for a...

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