Working Paper No. 37 (PICMET 2006)
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By Rajnish Tiwari, Stephan Buse and Cornelius Herstatt
Hamburg University of Technology
Institute of Technology and Innovation Management
Schwarzenbergstr. 95, D-21073 Hamburg, Germany
Tel: +49 – (0)40 – 428 78 – 37 76, Fax: +49 – (0)40 – 428 78 – 28 67
Mobile Commerce is gaining increasing acceptance amongst various sections of the society. This
growth can be partly traced back to technological and demographical developments that have been
influencing important aspects of the socio-cultural behaviour in today’s world. The need/wish for
mobility seems to be the driving force behind Mobile Commerce in general.
Mobile Banking, availment of bank-related financial services via mobile devices, builds a cornerstone
of Mobile Commerce. An empirical survey of customer acceptance conducted within the frame of our
research clearly reveals a major, growing interest in Mobile Banking. However, since the degree of
interest and the willingness to pay vary for individual services, it seems to be necessary to design
specific services taking the needs and wishes of relevant target groups into consideration. Banks ought
to therefore employ mobile channels with a clear business-focus.
This paper examines the opportunities for banks to generate revenues by offering value-added,
innovative mobile financial services while retaining and even extending their base of technology-savvy
Mobile Commerce, Mobile Banking, Mobile Financial Services
“Technology Management for the Global Future – PICMET 2006”, Volume 4, ISBN:
1-890843-14-8, pp. 1935 – 1946.
This paper should be referred to as following:
Tiwari, R., S. Buse, and C. Herstatt (2006): “Mobile Banking as Business Strategy: Impact of Mobile
Technologies on Customer Behaviour and its Implications for Banks”, in:
for the Global Future - Proceedings of PICMET '06
, July 8 – 13, 2006, Istanbul, pp. 1935 – 1946.