Working_Paper_37[1]

Working_Paper_37[1] - Technology and Innovation Management...

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Technology and Innovation Management W o r k i n g P a p e r / A r b e i t s p a p i e r Hamburg University of Technology (TUHH) Institute of Technology and Innovation Management Schwarzenbergstr. 95, D-21073 Hamburg (Germany) Tel.: +49 (0)40 42878-3777; Fax: +49 (0)40 42878-2867 www.tu-harburg.de/tim Mobile Banking As Business Strategy: Impact Of Mobile Technologies On Customer Behaviour And Its Implications For Banks Rajnish Tiwari Stephan Buse Cornelius Herstatt January 2006, Working Paper No. 37 This paper was presented at “Portland International Conference on Management of Engineering and Technology” (PICMET) 2006, 8 – 13 July 2006, Istanbul (Turkey)
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Working Paper No. 37 (PICMET 2006) Tiwari/Buse/Herstatt - 2 - M OBILE B ANKING AS B USINESS S TRATEGY : I MPACT OF M OBILE T ECHNOLOGIES ON C USTOMER B EHAVIOUR AND ITS I MPLICATIONS FOR B ANKS By Rajnish Tiwari, Stephan Buse and Cornelius Herstatt Hamburg University of Technology Institute of Technology and Innovation Management Schwarzenbergstr. 95, D-21073 Hamburg, Germany Tel: +49 – (0)40 – 428 78 – 37 76, Fax: +49 – (0)40 – 428 78 – 28 67 rajnish.tiwari@tuhh.de , stephan.buse@tuhh.de , c.herstatt@tuhh.de www.tuhh.de/tim A BSTRACT Mobile Commerce is gaining increasing acceptance amongst various sections of the society. This growth can be partly traced back to technological and demographical developments that have been influencing important aspects of the socio-cultural behaviour in today’s world. The need/wish for mobility seems to be the driving force behind Mobile Commerce in general. Mobile Banking, availment of bank-related financial services via mobile devices, builds a cornerstone of Mobile Commerce. An empirical survey of customer acceptance conducted within the frame of our research clearly reveals a major, growing interest in Mobile Banking. However, since the degree of interest and the willingness to pay vary for individual services, it seems to be necessary to design specific services taking the needs and wishes of relevant target groups into consideration. Banks ought to therefore employ mobile channels with a clear business-focus. This paper examines the opportunities for banks to generate revenues by offering value-added, innovative mobile financial services while retaining and even extending their base of technology-savvy customers. KEYWORDS : Mobile Commerce, Mobile Banking, Mobile Financial Services Published in: “Technology Management for the Global Future – PICMET 2006”, Volume 4, ISBN: 1-890843-14-8, pp. 1935 – 1946. This paper should be referred to as following: Tiwari, R., S. Buse, and C. Herstatt (2006): “Mobile Banking as Business Strategy: Impact of Mobile Technologies on Customer Behaviour and its Implications for Banks”, in: Technology Management for the Global Future - Proceedings of PICMET '06 , July 8 – 13, 2006, Istanbul, pp. 1935 – 1946.
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Working Paper No. 37 (PICMET 2006) Tiwari/Buse/Herstatt - 3 - 1. Introduction Mobile Commerce has staged a remarkable comeback. Rising from the ruins of a failed first stint, it
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This note was uploaded on 11/24/2011 for the course BUS 301 taught by Professor Karake during the Fall '11 term at Maryland.

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Working_Paper_37[1] - Technology and Innovation Management...

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