Unformatted text preview: with the cross border, cross currency payments that are an important part of the virtual world and, on the other, existing mobile payment systems for content such as premium SMS are outdated, expensive and flawed. Opportunity: Mature Opportunities McMahon did identify two possible markets that represent ‘low hanging fruit’ for mature market telcos - youth and immigrant populations. He suggested the UK’s 5 million immigrants keen on sending money home might represent a marginally profitable business, as would this audience in Italy, and also cited Telefonica O2’s recent payment card aimed at the youth segment as an example of targeting a ripe market opportunity. Threat:...
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- Fall '11
- Economics, Financial services, Point of sale, Reduces transaction costs