341 F09 C4 Marketing Research

341 F09 C4 Marketing Research - Chapter 3 4 Understand...

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Chapter 3 & 4
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Company Competitors Consumers Channel Place Price Product Promotion Target Position (Differentiate) Segment Customer Retention Customer Acquisition Profits Create Value Capture Value Understand Value Sustain Value Context “The 4 C’s” “The Marketing Mix – The 4 P’s” “CRM”
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Company Competitors Consumers Channel Context “The 4 C’s” 4 C’s
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Company Competitors Consumers Channel Place Price Product Promotion Target Position (Differentiate) Segment Customer Retention Customer Acquisition Profits Create Value Capture Value Understand Value Sustain Value Context “The 4 C’s” “The Marketing Mix – The 4 P’s” “CRM”
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TAKING THE MYSTERY OUT OF THE P&L
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The P&L: My Biggest Fear OFF INVOICE BILL BACK VCR NON-OP EXPENSE CCR’S COST OF CAPITAL PCM GM VARIABLE TRADE RATE ENABLERS PBT COST OF CAPITAL PCM GM CCR’S NON-OP EXPENSE PBT BILL BACK EMF EMF EVENT ENABLERS CCR’S
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Salary - Taxes Take Home Pay - Insurance - Home - Car - Food My Money
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341 F09 C4 Marketing Research - Chapter 3 4 Understand...

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