341 F09 C5 Consumer Behavior Bond (Part 2)

341 F09 C5 Consumer Behavior Bond (Part 2) - Chapter 5...

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Chapter 5
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Large car manufacturing company…dozens of plants Intern Assignment: Identify cost savings: Gloves How should the intern and his boss communicate their findings? What would you do to identify cost savings opportunities? Culture: Very analytical. Operations focused. Very busy.
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Recognition Status
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Recognition Sense of belonging Security
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Hunger
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Security
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Recognition Status
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Self development
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Protection
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Selective- Attention, Distortion, Retention “The Black Box” • Select • Organize • Interpret
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3? 4? 5? 6?
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No empirical evidence that it is used Little relevance for marketers People want to believe in subliminal advertising because of dissonance Eat Popcorn and Drink Coca-cola I really like Professor Bond. I really like Professor Bond. I really like Professor Bond. I want to bring him chocolates.
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The Environment Buyer’s black box Buyer responses Marketing Product Price Place Promotion Other Economic Technological Social Cultural
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This note was uploaded on 11/27/2011 for the course BUS M 341 taught by Professor Scottsmith during the Fall '10 term at BYU.

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341 F09 C5 Consumer Behavior Bond (Part 2) - Chapter 5...

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