341 F09 C5 Consumer Behavior

341 F09 C5 Consumer Behavior - Models and simulations...

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Chapter 5
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Homework Assignment #1: 1. Select a product 2. Go to the channel. Observe consumer behavior. 3. Talk with a few consumers who select product. 4. Identify a loyal consumer (aka: “love group”) 5. Find out why they love the product 6. Use the “love group” findings to create a message for the swing group 7. Write 1 page memo highlighting your methodology, findings, and recommended messaging.
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Wednesday by 5PM Hard copy under my door
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Secondary Internal External Primary Informal Qualitative Observation Surveys Panels Experiments
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Unformatted text preview: Models and simulations Exploratory Descriptive Causal Some people fear power of studying consumer behavior. There is only one boss--the customer. And he/she can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. --Sam Walton Listen to the whispers so you dont have to hear the screams --Cherokee Saying killing the roaches with a bug spray and watching them squirm and die allowed the women to express their hostility toward men and have greater control over the roaches ;-)...
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341 F09 C5 Consumer Behavior - Models and simulations...

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