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Unformatted text preview: for something different, thats important. 4. Define the word position and state what criteria must be met to form an effective position (hint: the slides list four criteria, three from the marketing cheer slide). Position : the place the product occupies in consumers minds relative to competitors 1. Must stand for something 2. Must stand for something thats different 3. Must stand for something thats important 4. Position must be linked to the value proposition (credibility); this means that the position must make sense given the key benefits of the product....
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This note was uploaded on 11/27/2011 for the course BUS M 341 taught by Professor Scottsmith during the Fall '10 term at BYU.
- Fall '10