Chapter 7 - Segmentation and Targeting

Chapter 7 - Segmentation and Targeting - Chapter 7 Part Uno...

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Chapter 7 Part Uno
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Company Competitors Consumers Channel Place Price Product Promotion Target Position (Differentiate) Segment Customer Retention Customer Acquisition Profits Create Value Capture Value Understand Value Sustain Value Context “The 4 C’s” “The Marketing Mix – The 4 P’s” “CRM”
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Company’s Capabilities Customer’s Needs Competitor’s Offerings Sweet Spot Competitive Environment
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“Learn and understand fundamental components and tools for marketing and how each relates to creating and sustaining value for customers.” Attract and retain the right customers . Profitability
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Company Competitors Consumers Channel Place Price Product Promotion Target Position (Differentiate) Segment Customer Retention Customer Acquisition Profits Create Value Capture Value Understand Value Sustain Value Context “The 4 C’s” “The Marketing Mix – The 4 P’s” “CRM”
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Target Position (Differentiate) Segment Segment Consumers looking for a quick, tasty meal or snack. Target Position (Differentiate) Kids: Chef Boyardee is the only meal that will satisfy your hunger when you’re really hungry. Moms: Chef Boyardee is a kid favorite that you don’t have to feel guilty about. Primary: Kids ages 3 – 12 Secondary: Moms who value a hearty, easy-to-prepare meal or snack that their kids will love.
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Competitors Consumers Channel Place Price Product Promotion Target Position (Differentiate) Segment Customer Retention Customer Acquisition Profits Create Value Capture Value
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This note was uploaded on 11/27/2011 for the course BUS M 341 taught by Professor Scottsmith during the Fall '10 term at BYU.

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Chapter 7 - Segmentation and Targeting - Chapter 7 Part Uno...

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