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Chapter 7 - Segmentation and Targeting

Chapter 7 - Segmentation and Targeting - Chapter 7 Part Uno...

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Chapter 7 Part Uno
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Company Competitors Consumers Channel Place Price Product Promotion Target Position (Differentiate) Segment Customer Retention Customer Acquisition Profits Create Value Capture Value Understand Value Sustain Value Context “The 4 C’s” “The Marketing Mix – The 4 P’s” “CRM”
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