Chapter 8 (Part 1) Products

Chapter 8 (Part 1) Products - Chapter 8 Part the First...

Info icon This preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 8 Part the First
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Stand for something Stand for something different Stand for something different, that’s important .
Image of page 2
Company Competitors Consumers Channel Place Price Product Promotion Target Position (Differentiate) Segment Customer Retention Customer Acquisition Profits Create Value Capture Value Understand Value Sustain Value Context “The 4 C’s” “The Marketing Mix – The 4 P’s” “CRM”
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon