Chapter 9 Innovation

Chapter 9 Innovation - Chapter 9 Part One ( brand (brand)...

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Chapter 9 Part One
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brand (‘brand) n. ( Your brand is not your brand symbols. Your brand is a perception that exists in the minds of your constituents about your relevance and promise of value. Your brand is the sum total of the impressions formed through exposure to your touchpoints . perception not minds constituents relevance promise sum touchpoints
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Nourish a Long-Term Emotional Commitment The Relationship, The Feeling, The Performance
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1. I am currently performing in the following key roles (family, school, church, social, physical, educational, work, etc.). 2. I am known for (2-4 items); by next year at this time, I plan also to be known for (1-2 items). 3. My current work project is provocative and challenging to me in the following (1-3 ways). 4. New learning in the last 90 days include (1-3 items). 5. My interpersonal growth in key settings (social, professional, spiritual, educational) consists of (2-4 items). 6. New people I’ve met in the last 90 days are (2-5 names) 7. Important relationships nurtured in the last 90 days include (1-3 names). 8. My principal “resume enhancement activity” for the next 60-90 days is. 9. My resume is specifically different than last year’s at this time in the following (1-3 ways).
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Chapter 9 Part One
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Innovation “I think there is a world market for maybe five computers.” Thomas Watson, Chairman of IBM, 1943 “The radio craze will die out in time.” Thomas Edison, 1922 “There is no reason anyone would want a computer in their home.” Ken Olson, Chair and Founder, Digital, 1977
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Chapter 9 Innovation - Chapter 9 Part One ( brand (brand)...

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