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Reaction Paper #1-Organic Food

Reaction Paper #1-Organic Food - Willie Reaves PHIL 215 5...

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Willie Reaves PHIL 215 5 February 2010 The Ethics of Organic: Why Whole Foods is Not Enough As an ardent advocate for the virtues of organic food, I was particularly interested in the chapter of Michael Pollan’s The Omnivore’s Dilemma (OD) entitled “Big Organic.” In this section of his book, Pollan elucidates the somewhat confounding nature of the labeling and advertising of such organic supermarkets as Whole Foods. Given that the organic movement of the 1960s has recently transformed the image of organics from a small-town farmer’s dream to a catalyst for agribusiness, I believe that the link between natural consumables and the finished product that ends up on supermarket shelves has been lost and that its rediscovery is vital to the preservation of a sustainable lifestyle among organic shoppers. This paper addresses the individual who purchases a significant amount of organically grown foods. In light of what I learned about large-scale organic companies in OD, I argue that shoppers of organic food should be much more critical of the types of products that they are purchasing so that they become more cognizant of their connection with the food production system, further promote the organic system, and increase the production of better foods by the system. To begin, the cosmopolitan shopper must realize that nearly every part of modern life has been computerized, mechanized, and essentially transformed into a series of oft-performed tasks. As Robert Kenner illustrates in Food, Inc ., this “modernization” includes the industrial food production system, which is dominated by a markedly small number of companies. While the author extols the merits of the organic movement, he criticizes the industrialization that he feels has brought markets like Whole Foods into the arena of mass production and he argues that this detracts from the small-scale ideal upon which the organic food movement is founded. Many
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