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22-30 - 22 Marketers plan their market offerings at five...

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22) Marketers plan their market offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits? A. Potential-augmented- expected-core-basic B. Basic-expected-augmented-core-potential C. Core-basic-expected- augmented-potential D. Expected-potential-basic-augmented-core 23) Painting and consulting are considered industrial goods because ______________. A. They facilitate developing and managing the finished product B. They are specialty goods C. Most firms do not seek them directly D. They are considered “component materials" 24) Mazda’s Miata convertible originally drew the most interest from women between the ages of 35-55. In order to interest more potential customers in the roadster, Mazda beefed up the model with heavier shocks and a faster engine, and then emphasized performance in its advertising. This is an example of creating a new product by ____________. A. Product development strategy B. Repositioning C. Market diversification strategy D. The development
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  • Spring '11
  • 1221
  • Marketing, A. Potential-augmentedexpected-core-basic B., C. Core-basic-expectedaugmented-potential D., Credence qualities D., Differentiation qualities B., B. Repositioning C.

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