VISION.docx - VISION A LEADING GAS INFRASTRUCTURE AND...

VISION
A LEADING GAS INFRASTRUCTURE AND UTILITIES COMPANY
MISSION
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WE ARE A BUSINESS ENTITY
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GAS INFRASTRUCTURE AND UTILITIES IS OUR CORE BUSINESS
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WE OPERATE SAFELY, RELIABLY AND COMPETITIVELY
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WE OPTIMISE THE GAS VALUE CHAIN TO MAXIMISE RETURNS FOR
OUR STAKEHOLDERS
SHARED VALUES
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LOYALTY
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INTEGRITY
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PROFESIONALISM
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COHESIVENESS
 Celcom (Malaysia) Sdn Bhd, a Technology Resources Industries (TRI) Bhd company
has been the leading mobile cellular operator in Malaysia for the past 10 years.
Celcom's main business activity is to develop and market Mobile Services such as
Celcom GSM and ART 900 and Fixed Services such as Direct Connect, Leased Lines,
Equal Access and Virtual Private network (VPN). Within Celcom's short history in the
telecommunications business, it has ventured into value-added services, the latest
being multimedia.
 Celcom Axiata Berhad provides mobile communication services for customers in
Malaysia. It offers voice, mobile broadband and email, roaming, and IDD services, as
well as telemetry and fixed wireless desk phone solutions. The company also provides
a unified messaging service that allows users to view a fax message via Web; and
AirCash services, which provide instant access to money via client’s mobile phone.
Celcom Axiata Berhad was formerly known as Celcom (Malaysia) Berhad and changed
its name in December 2009. The company was founded in 1988 and is headquartered in
Kuala Lumpur, Malaysia. Celcom Axiata Berhad operates as a subsidiary of Axiata
Group Berhad.
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 Company Background
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 Celcom started its operation as STM Cellular Communications in 1988 with Fleet Group
and Telekom Malaysia as shareholders. Subsequently Telekom Malaysia sold its 51%
shareholding to the TRI group which was controlled by Tajuddin Ramli. Fleet Group's
share meanwhile was transferred to the Time Engineering group which was later sold
to TRI. In the initial years Celcom experienced a tremendous growth in subcriber base
and network coverage under the stewardship of Rosli Man, the President of the
company. It was during his tenure that Celcom turned into the leading cellular
companies in Malaysia. He left Celcom in 1996.

 When the cellular phone market was opened up in 1995, Celcom upgraded to the
GSM900 service and quickly grew to become the largest mobile phone company in
Malaysia. Competition soon sets in, and several digital mobile telcos compete for
market dominance. It was the age of the phenomenal growth of mobile services.
 During the Asian financial crisis in 1997, Celcom's owner, Tan Sri Tajudin Ramli
suffered a debt crunch, and his shareholding in Celcom was seized by Danaharta, the
national asset restructuring company. Failure to resolve his debts resulted in the
controlling stake in Celcom being sold to Telekom Malaysia, the government-owned
incumbent fixed line operator in 2003. Telekom Malaysia proceeded to merge Celcom
with its own mobile-operator subsidiary TMTouch through a reverse takeover of
TMTouch.