VISIONA LEADING GAS INFRASTRUCTURE AND UTILITIES COMPANYMISSIONWE ARE A BUSINESS ENTITYGAS INFRASTRUCTURE AND UTILITIES IS OUR CORE BUSINESSWE OPERATE SAFELY, RELIABLY AND COMPETITIVELYWE OPTIMISE THE GAS VALUE CHAIN TO MAXIMISE RETURNS FOR OUR STAKEHOLDERSSHARED VALUESLOYALTYINTEGRITYPROFESIONALISMCOHESIVENESSCelcom (Malaysia) Sdn Bhd, a Technology Resources Industries (TRI) Bhd companyhas been the leading mobile cellular operator in Malaysia for the past 10 years.Celcom's main business activity is to develop and market Mobile Services such asCelcom GSM and ART 900 and Fixed Services such as Direct Connect, Leased Lines,Equal Access and Virtual Private network (VPN). Within Celcom's short history in thetelecommunications business, it has ventured into value-added services, the latestbeing multimedia.Celcom Axiata Berhad provides mobile communication services for customers inMalaysia. It offers voice, mobile broadband and email, roaming, and IDD services, aswell as telemetry and fixed wireless desk phone solutions. The company also providesa unified messaging service that allows users to view a fax message via Web; andAirCash services, which provide instant access to money via client’s mobile phone.Celcom Axiata Berhad was formerly known as Celcom (Malaysia) Berhad and changedits name in December 2009. The company was founded in 1988 and is headquartered inKuala Lumpur, Malaysia. Celcom Axiata Berhad operates as a subsidiary of AxiataGroup Berhad.Company BackgroundCelcom started its operation as STM Cellular Communications in 1988 with Fleet Groupand Telekom Malaysia as shareholders. Subsequently Telekom Malaysia sold its 51%shareholding to the TRI group which was controlled by Tajuddin Ramli. Fleet Group'sshare meanwhile was transferred to the Time Engineering group which was later soldto TRI. In the initial years Celcom experienced a tremendous growth in subcriber baseand network coverage under the stewardship of Rosli Man, the President of thecompany. It was during his tenure that Celcom turned into the leading cellularcompanies in Malaysia. He left Celcom in 1996.
When the cellular phone market was opened up in 1995, Celcom upgraded to theGSM900 service and quickly grew to become the largest mobile phone company inMalaysia. Competition soon sets in, and several digital mobile telcos compete formarket dominance. It was the age of the phenomenal growth of mobile services.During the Asian financial crisis in 1997, Celcom's owner, Tan Sri Tajudin Ramlisuffered a debt crunch, and his shareholding in Celcom was seized by Danaharta, thenational asset restructuring company. Failure to resolve his debts resulted in thecontrolling stake in Celcom being sold to Telekom Malaysia, the government-ownedincumbent fixed line operator in 2003. Telekom Malaysia proceeded to merge Celcomwith its own mobile-operator subsidiary TMTouch through a reverse takeover ofTMTouch.