MM1 - Lecture 7 - Sep22 2011_OnCourse_Brief

MM1 - Lecture 7 - Sep22 2011_OnCourse_Brief - n Application...

Info iconThis preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon
Tyler Pet Foods, Inc. September 22, 2011  Example Case Analysis & Presentation
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Application Questions: Grading 40% - Quality of information collected from secondary sources (databases, internet etc.) to answer question. Please cite sources either on the slide itself or in a separate bibliography at the end. 40% - Depth of analysis to answer the key questions. Also, make sure you answer all questions. 20% - Presentation Style and Effectiveness. A copy of your slides (2-4 slides per page, Black & White)
Background image of page 2
Presentations n Introduce yourself, your task and your agenda, reiterate the problem and solution at the end n Rehearse so that you do not have to refer to slides and/or notes n Make eye contact with everyone in the class, not just the instructor n Make sure your final recommendations link back to your earlier analysis
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 10
Background image of page 11
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: n Application Questions: You have to convince me that you have made a sincere effort to collect all possible information. Use library databases, internet search engines etc. Approach case studies in a managerial manner. Make managerial decisions using segmentation and market share analysis. 1 2 3 Perform a SWOT analysis. Objectives Five Steps 1. Define the marketing problem 2. Review the decision factors (marketing mix) 3. SWOT 4. Quantitative analysis 5. Conclusions/suggestions/recommendations Step 1: PROBLEM Step 2: Decision Factors Step 3: SWOT Step 4: Quantitative Analysis Step 5: Conclusion Next Class n All Groups should start working on case analysis n Groups 1, 2, & 3 should already be working on their application questions. Please see me in my office hours today if you have any questions concerns....
View Full Document

Page1 / 11

MM1 - Lecture 7 - Sep22 2011_OnCourse_Brief - n Application...

This preview shows document pages 1 - 11. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online