MM1 - Final Assignment Guidelines 2011

MM1 - Final Assignment Guidelines 2011 -...

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MGCR 352
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Marketing Plan Part 1 n So far you have introduced a cool new product idea n Evaluated the appropriate consumers to target for your product n Completed a Market Analysis: Market Trends and Competitor Analysis
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Marketing Plan Part 2 n Now it is time to bring it all together and decide the strategy to successfully market your product q Marketing Mix (5 pages): 50% q Financial Evaluation (1 page): 25% q Foreign Entry Potential (1 page): 10% q Implementation (1 page): 15% n TOTAL= 8 Pages n APPENDICES – Unlimited Pages
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Marketing Plan Part 2: Marketing Mix n Product: q In-depth product description (core benefit, size, colors, warranties, customer service, packaging etc.) q Positioning including positioning map; q Differentiation & unique selling proposition of the product; q Branding (name, logo) q Product Strategy (e.g. Does it complete a product line?); q PLC status/ issues
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MM1 - Final Assignment Guidelines 2011 -...

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