MM1 - Lecture 10 - Oct 4 2011 - OnCourse

MM1 - Lecture 10 - Oct 4 2011 - OnCourse -...

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Understanding Products and Services MGCR 352 October 4, 2011
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Case Analysis n Case Analysis Presentation Schedule: q q q n Case Assignments: q q q Groups 1, 2, 3, & 4: Vincor: Project Twist
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5 step program. ..tackling a case 1. Define the problem (usually a question) 2. 3. SWOT analysis 4. Alternatives – Analysis 5. Recommendation
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Define the Problem 1. A problem well defined is a problem half solved. 2. The problem should be very concise (99% of problems can be put in 1 sentence). 3. Most business cases lead us to the problem in the very beginning or at the end of the case. 1
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Identify the decision factors 1. Identify the decision factors presented in the case 1. Information/Problems/Questions on Prices 2. Information/Problems/Questions on Promotions 3. Information/Problems/Questions on Place 4. Information/Problems/Questions on Product 2. Most marketing business cases will require you to design or recommend a marketing plan that will involve working with the above four decision factors 2
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Perform a SWOT Analysis S W O T Things the company does well. Things the company does not do well. Conditions in the external environment that favour  strengths. Conditions in the external environment that do not  relate to existing strengths or favor areas of current  weakness. Internal External 3
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n Identify and analyze the various alternatives provided in the case. A good case analysis will involve you providing at least 3 pros and cons for each alternative. n Some cases will clearly specify a set of alternatives and you have to analyze them. Others will not and you will have to first figure the alternatives out and then analyze them. n Some cases will provide numbers that will require analysis and some will not. Be prepared to handle different scenarios. n Remember, maintaining status quo is always an option. n Emphasize the analysis and evaluation. 4
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MM1 - Lecture 10 - Oct 4 2011 - OnCourse -...

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