MM1 - Lecture 20 - Nov 8 2011 -OnCourse

MM1 - Lecture 20 - Nov 8 2011 -OnCourse - IMC/Advertising...

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IMC/Advertising November 8, 2011 MGCR 352
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Learning Objectives Describe different promotional mediums available to marketers What is IMC?  What are its Benefits? How are IMC and PLC related? What are push and pull strategies? What are the different advertising mediums? What are the advantages and disadvantages of different advertising mediums?
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Are marketing promotions good or bad for the  society? n The general perception of marketing is often negative n However promotions increase societal welfare q Make consumers aware of products that can satisfy their needs and wants q Make consumers aware of where they can buy the products that they need q Remind consumers of their needs and wants at appropriate times q Reduce the importance of any one organization by making consumers aware of others selling the same product
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To whom does an organization communicate?  Why? n Customers n Investors n Employees n Government regulators n Industry n Marketing intermediaries n Suppliers
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What are the goals and tasks of Promotion? Informing Reminding Persuading Target Audience
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What are the different types of promotion? Advertising Public Relations Sales Promotion Personal Selling Online/Direct Marketing
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Advantages n Reach large number of people n Low cost per
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This note was uploaded on 11/23/2011 for the course MGCR 2049 taught by Professor Edwardbierbrier during the Fall '10 term at McGill.

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MM1 - Lecture 20 - Nov 8 2011 -OnCourse - IMC/Advertising...

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