MM1 - Lecture 21 - Nov 10 2011 - OnCourse

MM1 - Lecture 21 - Nov 10 2011 - OnCourse -...

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November 10, 2011 MGCR 352
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Marketing Plan Part 2 Due on November 17, 2011. Marketing Plan Presentations: November 22, 2011 – Groups 4, 5, 6 November 24, 2011 – Groups 7, 8 November 29, 2011 – Groups 9, 10 Presentations are 20 Minutes + 5 Minutes Question/Answer ATTENDANCE IS MANDATORY ON ALL 4 PRESENTATION DAYS Marketing Plan Part 2  & 3
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Monday, November 14th, Session 1 from 6:05pm to 7:25pm, Room 011 Monday, November 14th, Session 2 from 7h30pm to 8h55pm, Room 011 Thursday, November 17th, Session 3 from 6:05pm to 7:25pm, Room 310 Quantitative Analysis Review Sessions
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Finish Discussion on Advertising Why should Canadian Companies think about the world? When to expand and where to expand? Standardize or Customize? How to expand – Exports, Joint ventures, Direct Investment? Objectives
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n Fits with company objectives n Clear message n Message is relevant for the target market n Message is linked to the brand n Attention-getting / Use of contrast n Memorable n Placed where the target can receive the communication n Creative? n
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This note was uploaded on 11/23/2011 for the course MGCR 2049 taught by Professor Edwardbierbrier during the Fall '10 term at McGill.

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MM1 - Lecture 21 - Nov 10 2011 - OnCourse -...

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