MM1 - Lecture 22 - Nov 15 20110

MM1 - Lecture 22 - Nov 15 20110 - CourseReview Marketing...

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Course Review Marketing Management - MGCR 352 November 15, 2011
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Topics Covered n Overview of Marketing n n Segmentation/Targeting/Positioning n Quantitative Analysis n Consumer Behavior n Product Concepts and Services Marketing n New Product Development and PLC n Branding n Pricing Strategies and Considerations n Marketing Channels and Direct Marketing n Retailing and Wholesaling n Marketing Communications and IMC n Advertising n Global Marketing
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Peer Evaluation - Confidential n Members receiving an average of 80% or higher on overall evaluation will receive the grade assigned to the group; members receiving an average below 80% will receive a partial grade which will be equal to the grade assigned to the group multiplied by the peer evaluation average score. (For example: suppose the grade assigned to a group is 90 points (out of 100). A group member who receives an average of 85% will be given 90 points; a member who receives an average of 70% on overall evaluation will receive 90*70%=63 points. ) n Evaluate your group members on the following three criteria: q Attendance at Group Meetings q Completion of Assigned Tasks q Quality of Contribution n Be Fair, Impartial, and base your evaluations totally on merit and not on any personal likes or dislikes you may have regarding a group member
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Peer Evaluation - Confidential n YOU ONLY NEED TO SEND ME YOUR
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MM1 - Lecture 22 - Nov 15 20110 - CourseReview Marketing...

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