MM1 -Marketing Plan 1 - Guidelines1

MM1 -Marketing Plan 1 - Guidelines1 -...

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Guidelines for Marketing Plan Part 1  Assignment MGCR 352
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n The Consumer and Market Profile . Before you can come up with your marketing strategy, you need to have a solid knowledge of your target market. For this part of the assignment, you are to construct an in-depth understanding of your consumer and the market within which you will sell your product. You are to hand in this part of the project on Thursday, October 27th , 2011. Marketing Plan Part 1
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BRIEF NEW PRODUCT DESCRIPTION(10) n Introduce your new product with a brief description of what you will be offering to the market and what makes your product different (product differentiation/positioning). Remember, your new product should be a business-to- consumer product. Include a brief description of the consumer want that your product fills. How does the new product link to the strategic role of the company? What is the positioning of your new product? 4. Marketing Plan Part 1
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MM1 -Marketing Plan 1 - Guidelines1 -...

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