ARTICLE CRITIQUE - VALUE, SATISFACTION, LOYALTY (W6) - JMH

ARTICLE CRITIQUE - VALUE, SATISFACTION, LOYALTY (W6) - JMH...

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Week 6 – Article Critique: Value, Satisfaction and Loyalty Nova Southeastern University H. Wayne Huizenga School Assignment for Course: Article Critique Submitted to: Dr. Art Weinstein Submitted by: Jena M. Hartman N01232025 1380 NW 154 th Lane Pembroke Pines, FL 33028 # 954.862.2448 # 610.703.3627 Date of Submission: November 6, 2011 Title of Assignment: Article Critique: Value, satisfaction, loyalty and retention in professional services (Week 6) CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: ____Jena M. Hartman____________________ ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: Article Critique: Value, satisfaction, loyalty and retention in professional services 1
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Week 6 – Article Critique: Value, Satisfaction and Loyalty Customer Value is and relationship management are important key factors when companies are looking to succeed financially in the long-term. Customers want to ensure their opinions and needs are heard and taken into consideration. Ultimately, the customer determines their own value of specific product / service. Creating superior value and keeping customers are critical strategic marketing issues for companies in today’s highly competitive environment (Trasorras, Weistein, Abratt. p615. 2009). From recent studies, service opportunities create value for both business and consumers. Our economy is leading into information-led type of society where many of the experienced individuals leading the economy by using technological services will have additional training and advanced education in order to be in the more advanced sectors. The article assesses service, quality, image and price as customers value components (Trasorras, Weistein, Abratt. p 616. 2009).
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ARTICLE CRITIQUE - VALUE, SATISFACTION, LOYALTY (W6) - JMH...

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