CASE ANALYSIS 2 HARRAH'S (W5) - JMH

CASE ANALYSIS 2 HARRAH'S (W5) - JMH - Case 4 Harrahs...

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Week 5 – Case Analysis 2: Harrah’s Nova Southeastern University H. Wayne Huizenga School Assignment for Course: Analysis #2 Submitted to: Dr. Art Weinstein Submitted by: Jena M. Hartman N01232025 1380 NW 154 th Lane Pembroke Pines, FL 33028 # 954.862.2448 # 610.703.3627 Date of Submission: Sunday, October 30, 2011 Title of Assignment: Case Analysis 2: Harrah’s Entertainment, Inc. (Week 5) CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: ____Jena M. Hartman____________________ ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: Case Analysis 1: Harrah’s Entertainment, Inc. 1
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Week 5 – Case Analysis 2: Harrah’s 1.) Explain how the focal organization (level 3) creates value for its customers. What strategic changes are required to deliver outstanding value to its customers? Level III: Organization Factors A. Stakeholders Harrah’s immediate stakeholders would include, customers, independent individuals and groups such as shareholders, company employees, vendors and any others who have a direct interest or financial commitment to the organization. Harrah’s was one of the first casino company’s listed on the NYSE. A company like Harrah’s must ensure they understand each stakeholder’s investment in the company as well as their role. Many of the stakeholders have a direct role in the organizations performance, success and progress as the company is constantly being improved. They are constantly working on updating their rules and policies, internal systems, strategic plans, and processes to ensure they are meeting / exceeding their stakeholders expectations and demands. B. Business Culture Harrah’s understands that they must implement their Internet capabilities as well as their real-time communication to incorporate ultimate services for their first time customers as well as their regular loyal customers. They implement their newly created / launched website to create a strong collaboration within the company while maintaining the casino company’s brand image and customer value. C. Organizational Structure Harrah’s has an organizational culture consisting of a president, vice president and individual department heads overseeing the company’s structure and operations. There are 2
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Week 5 – Case Analysis 2: Harrah’s also different level managers through the casino who oversee the everyday service and operations. There are information technology specialists who specifically work on the online structure and maintenance of the Harrah’s website including their online Total Rewards Program. Harrah’s has established their “Total Gold” later known as “Total Rewards” which was a
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CASE ANALYSIS 2 HARRAH'S (W5) - JMH - Case 4 Harrahs...

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