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Unformatted text preview: by the figure below. Exercise 2 Complete the review quiz of O’Brien chapter 2 (found at the end of the O’brien chapter 2 material in your course reader). Help: You can use a table with 2 columns; one with the heading ‘key term’ and one with the heading ‘definition/example’, each row containing the corresponding answers (numbers). Exercise 3 Construct a basic Porter 5-forces model for Ikea. Define the industry; list some of Ikea's direct competitors, its suppliers, buyers, substitutes for its products, and potential new entrants. Draw your Porter model in the classic way that we used to draw our example in class. For each item you list in your model, state whether you think that item has strong or weak negotiating power, or is a strong or weak threat, and justify your answers....
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This note was uploaded on 11/25/2011 for the course ISM 50 taught by Professor Johnmusacchio during the Fall '06 term at University of California, Santa Cruz.
- Fall '06