Chapter 13

Chapter 13 - CHAPTER 13 Marketing Channels and Supply Chain...

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CHAPTER 13 Marketing Channels and Supply Chain Management Principles of Marketing Minneapolis Community and Technical College Instructor: Dave Skogstrom Office: Management Education Center, Room 1050 Phone: 612-659-6422 Email: [email protected] .
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Chapter Objectives Marketing Channels and  Supply Chain Management CHAPTER    13 1 2 4 7 8 Describe the types of  marketing channels  and the roles they play  in marketing strategy. Outline the major  channel strategy  decisions. Describe the concepts  of channel  management, conflict,  and cooperation. Identify and describe  the different vertical  marketing systems. Explain the roles of  logistics and supply- chain management in  an overall distribution  strategy. Identify the major  components of a  physical distribution  system. Compare the major  modes of  transportation. Discuss the role of  transportation  intermediaries,  combined  transportation modes,  and warehousing in  improving physical  distribution. 5 3 6
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CHAPTER 13 Marketing Channels and Supply Chain Management Distribution Strategy ? You are the marketing manager. What’s your responsibility? distribution strategy is the Place element of the marketing mix distribution strategy involves all the activities necessary to get your product to market. main focus in Place strategy is on selecting a distribution channel. involves finding and developing the best channel that supports your customers needs , product, and firm. need to understand some basic distribution terminology.
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CHAPTER 13 Marketing Channels and Supply Chain Management An organized system of marketing institutions and their interrelationships that promotes the physical flow of goods and services , along with title that confers ownership, from producer to consumer or business user. Mfr =>Agent =>Merchant =>Retailer =>Consumer Long, short, direct, and indirect mentioned in coming slides. An organized system of marketing institutions and their interrelationships that promotes the physical flow of goods and services , along with title that confers ownership, from producer to consumer or business user. Mfr =>Agent =>Merchant =>Retailer =>Consumer Long, short, direct, and indirect mentioned in coming slides. Distribution (same as marketing) Channel Distribution (same as marketing) Channel
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CHAPTER 13 Marketing Channels and Supply Chain Management Slide 15-7 Terms Used for Marketing Intermediaries
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Marketing Channels and Supply Chain Management Marketing Channel Terms Marketing channel Marketing channel: system of marketing institutions that promotes the physical flow of goods and services, along with ownership title, from producers to consumer or business user; also called a distribution channel Marketing intermediary Marketing intermediary: wholesaler or retailer that operates between producers and consumers or business users; also called a middleman Wholesaler
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Chapter 13 - CHAPTER 13 Marketing Channels and Supply Chain...

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