Chapter 14

Chapter 14 - CHAPTER 14 Retailers, Wholesalers, and Direct...

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CHAPTER 14 Retailers, Wholesalers, and Direct Marketers Principles of Marketing Minneapolis Community and Technical College Instructor: Dave Skogstrom Office: Management Education Center, Room 1050 Phone: 612-659-6422 Email: www.dave.skogstrom@minneapolis.edu .
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Chapter Objectives Wholesalers Intermediary Section Only pages 466 - 473   CHAPTER    14 1 2 4 7 8 Not covered.      Not covered.                                                            Not covered                 Not covered.                                                                                    Identify the  functions performed by  wholesaling  intermediaries. Outline the major types  of independent  wholesaling  intermediaries and the  appropriate situations  for using each. Not covered. Not covered. 5 3 6
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CHAPTER 14 Retailers, Wholesalers, and Direct Marketers A business firm, either wholesaler or retailer, that operates between producers and consumers or business users, also called a middleman . A business firm, either wholesaler or retailer, that operates between producers and consumers or business users, also called a middleman . Marketing Intermediary Marketing Intermediary
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CHAPTER 14 Retailers, Wholesalers, and Direct Marketers A comprehensive term that describes wholesalers as well as agents and brokers. Includes not only wholesalers who assume title to the goods they handle, but also agents and brokers, who conduct wholesaling activities without taking title of the goods. A comprehensive term that describes wholesalers as well as agents and brokers. Includes not only wholesalers who assume title to the goods they handle, but also agents and brokers, who conduct wholesaling activities without taking title of the goods. Wholesaling Intermediary Wholesaling Intermediary
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CHAPTER 14 Retailers, Wholesalers, and Direct Marketers A marketing intermediary that takes title to goods and then distributes them further; also called a jobber or distributor . A marketing intermediary that takes title to goods and then distributes them further; also called a jobber or distributor . Wholesaler (also called a merchant wholesaler) Wholesaler (also called a merchant wholesaler)
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CHAPTER 14 Retailers, Wholesalers, and Direct Marketers Independent wholesaling intermediaries that may or may not take possession of goods, but never take title to them. Independent wholesaling intermediaries that may or may not take possession of goods, but never take title to them. Agents and Brokers Agents and Brokers
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CHAPTER 14 Retailers, Wholesalers, and Direct Marketers Types of Marketing Channels Types of Marketing Channels Consumer Goods
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CHAPTER 14 Retailers, Wholesalers, and Direct Marketers Types of Marketing Channels Business Goods Services
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CHAPTER 14 Retailers, Wholesalers, and Direct Marketers WHOLESALING INTERMEDIARIES
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Chapter 14 - CHAPTER 14 Retailers, Wholesalers, and Direct...

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