PPBM 2505 Course Documents Audio 7

PPBM 2505 Course Documents Audio 7 - STRATEGY 7 a NEW...

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Unformatted text preview: STRATEGY 7 a NEW PATIENTS Procedures 1. Day to Day 2. Special Events '3. Media yours example number of New Patients per month ‘ 25 Referrals? Yellow Page? . Newsprint? Referral from other doctors? Lawyers? Walk-Ins? T.V.? Radio? Other? IIIIIIIII Referrals 50% - 90% Less than 50% r . Referral # from above __ x 2 = increase in NP (A) Greater than 50% - Referral # from above __ : 2 2 Increase in NP (A) (A#) ___' x Patient Visit Average __ = Increase in volume per month Day to Day Procedures 10th Visit - Patient Feedback Visit (see next page) Patient Care Progress Report: Name I Date Our goal is to offer the very highest quality patient care possible. Would you help us by responding to these questions about your progress? Changes often happen quickly during initial Intensive Care as your body begins the natural healing process. Assuming these changes are temporary, many patients neglect to tell us about them. Here's a way you can help us help you: What changes have you noticed since beginning care? Positive changes: Negative changes: On a scale of 1 to 10. rate YOUR level of improvement. No change Major change 1 2 3 4 5 6 7 8 9 10 On a scale of 1 to 10, rate the level of improvement of your spine so far. No change 7 Major change 1 2 a 4 5 o r e 9 10 Would you say your improvement is o Progressing at the speed you expected a Taking longer than you expected a Occurring much faster than you expected Do you think you could adequately describe the difference between initial intensive Care and Spinal Reconstructive Care? Yes No ' How would you rate the concern shown by our staff? Uninterested Deeply concerned 1 2 3 4 5 6 7 8 3 10 How would you rate the training,,qualificatlons. and competency of our staff? Unorganized and ' Efficient and unprepared knowledgeable 1 2 3 4 5 6 7 8 9 10 Is there any one who has been especially helpful? What ways would you change the staff. office, or procedures we use to improve the quality of care? What do you like most about our office? We strive to fully inform our patients about their condition and explain chiropractic and their health. How would you describe our educational efforts? :1 Excellent, We learned a lot 0 Helpful and interesting a Still leaves some questions unanswered :1 Could be significantly improved a Waste of patient's and staff's time What kind of comments have you heard from your friends or family when you’ve told them about seeing a chiropractor? - What has been your greatest difficulty \vhen explaining chiropractic and what we do to others? As with all private professionals, our practice is built upon referrals._ Please list the people you feel would benefit from chiropractic and would like us to send them information. ~ Name Address - ' —————_.______.______ W Please mention any other general comments about our office: n I Open/Closed Probes 9 Old Model e New Model Purpose of Open Probes? ____________________________ Closed Probe (Definition) Open Probe (Definition) Dialogue: Doctor/CA: Open Probe Question - Patient: “I don't know“ Doctor/CA: (Menu) ‘ What would be on your menu? 9 s 1. 5. e e _ 2. 6. e e 3. 7. e e 4 8. Doctot/CA: Patient: (Responds) _ Take action step immediately Considering Chiropractic Tape Concept: A 10 minute check-out video tape given to current patients to show or lend to perspective patients, then checked back into the office. Objections 1. Trap 4. Back Problems 2. Expensive 5. Confused Expectations 3. Not Scientific _ 6. Minor Health Problems Only Stop and watch Considering Chiropractic Tape on the Video Catalog. Procedure a 10th Visit-Fill-out Patient Feedback Form/open probe/check out CC Tape 6 Who are they going to show it to and when? e Follow through 9 _ e e ‘ e e ' a Review Considering Chiropractic Brochure increasing Capacity for New Patients New Patient Advocate Concept: - ' _ W Benefits _ t . 2. 3. 4. 5. 6. Hiring and Training ,v ) Specialized Training 1. Phone 2. Consultation 3. Exams 4. VSC Information 5. Anatomy, X-ray knowledge 6. Communications 7. Other Bus. Olflce Front Desk :2- O 0 Reception Room 0. O .O O Procedures and Responsibilities ,9 e 0&3000 09000 Notes: Other Responsibilities 6 0 fl 0 fl 6 9 9 8 9 What about your practice? Are you ready for a New Patient Advocate? Special Note - There is a special inexpensive audio tape and detailed booklet on initiating this program for the office ready to get started. Value Added Experience Definition - ' Frequency - The value of the surprise — ideas Special Events Frequency? -——-————__._____________ e Chiropractic-Month— Concept: Procedural ideas: :J "a Chiropractic Appreciation Day Concept: Procedure! Ideas: e Direct Mail Concept: ' Procedural ideas: The Letter: e Outside Speakers Concept: Procedure: ...
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PPBM 2505 Course Documents Audio 7 - STRATEGY 7 a NEW...

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