dig3525_lecture3 - DIG3525 Project Management in Electronic...

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Unformatted text preview: DIG3525: Project Management in Electronic Worlds Electronic Lecture 3 Dr. Rudy McDaniel Summer 2005 Today’s Lecture Brief project updates (1-2 minutes each group) Announcements and housekeeping Review questions Lecture: Lecture: Remainder of Phase 1: Define the Project Phase 2: Develop Site Structure Discuss this week’s group tasks and the CB Class activities: personas, sitemaps, and Class wireframes (15 min) wireframes Group work time (15 min) Dr. McDaniel Summer 2005 DIG3525 Dr. 2 Announcements This This week your group will finish up the planning phase. phase. Next week you will be heavily involved in Phases 2 Next and 3 (structure and visuals). and The team Protosite will be due 1 week from The Protosite Saturday. Saturday. Midterm is coming up in 3 weeks (June 21st) and and covers the entire Goto/Cotler text. covers REMINDER: Please move back desks to their REMINDER: original positions when done working in groups. original Dr. McDaniel Summer 2005 DIG3525 Dr. 3 This Week’s Tasks (By Thursday) You You need to write a few sentences that explain to me what you contributed for Bundle1. for Use the WebCT Bundle1 Use link, and choose “Bundle 1 Duties.” Duties.” Upload a text file (.txt) or Upload a Word document file (.doc) with your 2-3 sentences. sentences. Dr. McDaniel Summer 2005 DIG3525 Dr. 4 This Week’s Tasks (By Saturday) This This is your major group task for this week – to create a Communication Brief. to Next batch of project plan documents due Next by Saturday at midnight (in .zip file): by Communication Brief Paragraph with kick-off information Staging area with added document brief 5 Dr. McDaniel Summer 2005 DIG3525 Dr. Communication This Week’s Tasks (By Sunday) Quiz Quiz 3 due Sunday by midnight (covers all assigned readings, up through Phase 3 and including the competition analysis chapter) chapter) Introduction Phase 1 Phase 2 Phase 3 Competition Analysis Dr. McDaniel Summer 2005 DIG3525 Dr. 6 Assigned Reading for This Week Tuesday: Tuesday: Goto Goto & Cotler p. 119-142 (Phase 3: Design Visual Interface) Visual & Cotler p. 143-178 (Phase 4: Build and Integrate) Integrate) Thursday: Goto Goto Dr. McDaniel Summer 2005 DIG3525 Dr. 7 Review questions 1. 2. 3. 4. 5. What is Phase One of the Goto/Cotler What method? method? What are the three sub-phases of Phase What One? What do they involve? One? What is the difference between front-end What and backend web layers? and What are 3 of the 10 steps for successful What web design? web What does RAD mean? How does this What apply to web design? apply Dr. McDaniel Summer 2005 DIG3525 Dr. 8 Phase 1 (cont.): Define the Project Consists Consists of discovery, clarification, and planning. planning. Our major group task for this week Our involves clarification. involves How will we negotiate our understanding How of the project with our client’s vision? of Does the client’s organization have a Does unified vision for the project? unified Dr. McDaniel Summer 2005 DIG3525 Dr. 9 Phase 1.1 (cont.): Phase Understanding Audience Understanding In In the Communication Brief document, you Communication will explain the different audiences who will be using your product. will General visitor profiles will indicate which General types of visitors have which demographic characteristics. characteristics. A persona is a detailed description of a persona typical site visitor, and can be fictional. typical Dr. McDaniel Summer 2005 DIG3525 Dr. 10 Phase 1.1 (cont.): Phase Outlining Technical Requirements Outlining Often Often a tradeoff between client expectations and budget reality. expectations Some technology considerations: CSS, Some DHTML, Flash, Search, DBMS, Login, etc. DHTML, The “content should determine the The technology, not the other way around.” technology, What is Scope Creep? What Scope Dr. McDaniel Summer 2005 DIG3525 Dr. 11 Phase 1.1 (cont.): Phase Understanding Audience Capabilities Understanding Who is the client willing to leave behind? Think about your secondary audiences … The Game: audience of 1? The Mad Modders: large audience The Portal People: large audience User User profiling can be helpful in understanding your audience. Use your storytelling creativity to develop personas personas based on real user information! based Dr. McDaniel Summer 2005 DIG3525 Dr. 12 Phase 1.1 (cont.): Phase Understanding Online Branding Understanding Read or Re-Read Nathan Shedroff pg. 58 What is branding? How is online branding different than How traditional branding? traditional Is online branding more powerful than Is traditional branding? traditional What does Shedroff mean by the “illusion What of shared ‘ownership’ felt by a trusting audience?” audience?” Dr. McDaniel Summer 2005 DIG3525 Dr. 13 Phase 1.2 (cont.): Phase Preparing a Communication Brief Preparing Typically Typically 2-3 pages, ours is more of a combination between a CB and a Project Plan. Ours needs to be longer. Plan. Tips for preparing a CB: Don’t be afraid to mark up to cover yourself. Track your hours! Rely on schedules to keep people on track. The The Kick Off meeting connects your planning document with your client. planning Dr. McDaniel Summer 2005 DIG3525 Dr. 14 Phase 1 Summary Why is Phase One necessary? 2 main reasons: 1. 2. Gather data. Data separates the hobbyist or Gather web tourist from the professional designer. Rather than saying, “I think users would find this feature more appealing …” you can now support your assertion with evidence. support To connect with your audience and to To understand that audience. understand Dr. McDaniel Summer 2005 DIG3525 Dr. 15 Phase 2: Develop Site Structure The content of a website can be viewed The from at least three perspectives: from 1. 2. 3. Site-View Page-View User-View Information design or information Information architecture is the science of managing content and content structure. content Dr. McDaniel Summer 2005 DIG3525 Dr. 16 Phase 2: Addressing Content Content Content must be not only available, but also organized. organized What do you do with old content? Perform a content audit. Digital asset management is not yet a Digital common practice. common Whose responsibility is the content audit? Dr. McDaniel Summer 2005 DIG3525 Dr. 17 Phase 2: Chunking What is chunking? Chunking ~ granularity ~ object-oriented Chunking How are these 3 concepts related? Can Can you have chunking in video games or other types of media environments? other The sock drawer metaphor. Dr. McDaniel Summer 2005 DIG3525 Dr. 18 Phase 2: Sitemapping A tool for the site-view perspective. tool site-view Sitemapping is a visual representation of Sitemapping site structure (p. 99 has examples). site Several options for look and feel. Sitemaps represent mental models. Sitemaps mental Sitemap must be kept up to date! Content buckets can be used for dynamic content. Dr. McDaniel Summer 2005 DIG3525 Dr. 19 Phase 2: Naming Conventions In In a sitemap, you can use organizational naming or HTML naming. What is the difference? difference? A combination of both is probably best. The eight-dot-three rule is no longer valid. The What is the eight-dot-three rule? What Dr. McDaniel Summer 2005 DIG3525 Dr. 20 Phase 2: Wireframing A tool for the page-view perspective. See tool page-view p. 109 for some examples. p. Wireframes are storyboards for the site. Carry information only, not visual design. Indicate placeholders for graphics, text, Indicate links, content buckets, navigation, media, headers and footers, etc. headers Dr. McDaniel Summer 2005 DIG3525 Dr. 21 Phase 2: Key User Paths A tool for the user-view perspective. A sequence of wireframes that reflect an sequence ordered sequence of input or a process. ordered What is a sample task that would require a What key user path? key Divided into functional (technology Divided dependent) and nonfunctional (technology independent) types of paths. independent) Dr. McDaniel Summer 2005 DIG3525 Dr. 22 Phase 2: User Scenario An An extension of a persona, the user scenario actually puts this characterized or scenario fictionalized user in an actual situation and explains how they complete a task on the website. website. Become the user: who are you, and why Become are you at this site? are Dr. McDaniel Summer 2005 DIG3525 Dr. 23 Phase 2: Summary How is the overall structure organized? by sitemap. sitemap Answered Answered What How happens on each page? by wireframes. wireframes Defined Defined do the pages work with one another? Specified Specified with interactive wireframes interactive (functional or nonfunctional user paths). nonfunctional Dr. McDaniel Summer 2005 DIG3525 Dr. 24 Group Tasks 1. 2. 3. Divide up the various sections of the Divide Communication Brief Communication Work together to find a common time that will Work work for your Kick Off date. You should work around the schedule of your client, and you may want to meet virtually (e.g. using WebCT chat) or in person. chat) Write a paragraph that explains your kick off Write strategy and tells me when you are meeting with your client for this event. with Dr. McDaniel Summer 2005 DIG3525 Dr. 25 The Communication Brief See See the Communication Brief format Communication requirements on our Sulley webpage. Sulley Dr. McDaniel Summer 2005 DIG3525 Dr. 26 Kick Off Should Should be attended by the entire team and the client. the Purpose: to walk the client through your Purpose: Communication Brief and explain why you Communication made the design decisions you did. made Objective: to obtain your client’s blessing Objective: and signature. and Duration: around ½ hour or less. Must be completed by next Tuesday and Must scheduled by this Thursday. scheduled Dr. McDaniel Summer 2005 DIG3525 Dr. 27 Class Activity (15 min) Mad Mad Modders: develop a fictional persona persona and a user scenario for a potential user user (HS student) of your teaching game. (HS The Game Golems: develop 3-4 possible The wireframes to specify the site structure wireframes (see p. 110 for a list) for an internal page. (see The Portal People: examine the current The DM website and sketch out a sitemap. sitemap Then, revise it based on your own needs. Then, Dr. McDaniel Summer 2005 DIG3525 Dr. 28 ...
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