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dig3525_lecture7 - DIG3525 Project Management in Electronic...

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Unformatted text preview: DIG3525: Project Management in Electronic Worlds Electronic Lecture 7 Dr. Rudy McDaniel Summer 2005 Today’s Lecture Announcements and housekeeping Observations about individual projects Review final exam details Review Group presentations Group Lectures: Lectures: Usability James Gee Book Dr. McDaniel Summer 2005 DIG3525 Dr. 2 Announcements (1) The The final exam will be given on Tuesday, July 19th. This is next week! This will cover the 19 This remaining material from the Goto/Cotler text as well as material from the Gee book. You will then have the remaining 2 weeks of You class to work on your final individual project (due class due August 4th). August 2 quizzes remain, and will primarily cover quizzes material from the James Gee text. Quiz 4 must be taken by Sunday at 11:55 PM! be 2 more reading responses on the Gee book. Dr. McDaniel Summer 2005 DIG3525 Dr. 3 Announcements (2) Office Office hours this week will be a bit spotty as I am downtown at the Expo center much of the week. So, if you need to meet with me or speak to me for any reason, please call my cell phone number (posted in WebCT). (posted Calendar in WebCT has been fixed. Bundle 3 is graded, bundle 4 will be done Bundle later today. Dr. McDaniel Summer 2005 DIG3525 Dr. 4 Individual Project Persona Persona vs. Audience Analysis Remember, you only need to use 1 tool or Remember, technique from each phase of the Core technique Process! Process! Planning Documents (Bundle) vs. Product Planning (Link, Showcase Doc, or Executable File) (Link, The Game Group: individual contributions! The You must show evidence of your 12-15 screens of additional information! screens Dr. McDaniel Summer 2005 DIG3525 Dr. 5 This Week’s Tasks By Saturday: Readings: Readings: Gee, Chapter 3 (pgs. 51-71) on Learning and Identity and Ch. 8 (usability) in Goto/Cotler. and Final bundles (with fixes from your client and users) Final and your final report document are due. and By Sunday: Complete Quiz #4. Complete By Next Tuesday: be prepared to take the final be exam. Those of you with low midterm scores, be extra prepared! If you don’t study, you won’t get a good grade on the exam. good Dr. McDaniel Summer 2005 DIG3525 Dr. 6 Final Exam Details The The final exam (and Quiz #4) covers the following material: following From the Goto & Cotler textbook: Phase 5: Launch and Beyond Chapter 8: Testing for Usability From the James Gee theory book: Introduction Introduction Chapter One (Semiotic Domains) *Chapter Two (Learning and Identity) * Will not be on quiz #4 – final exam only. Dr. McDaniel Summer 2005 DIG3525 Dr. 7 Hints for Studying Talk Talk to someone who made a good grade on the midterm exam. Ask them how they studied. midterm If vocabulary trips you up, make note cards! For If the Gee text, look at the discussion questions. These will be typical of content you need to know. know. Check the course website and WebCT for a Check study guide. It won’t be posted right away. study The format will be very close to the format of the The midterm exam. midterm Dr. McDaniel Summer 2005 DIG3525 Dr. 8 Group Presentations Give Give a demonstration of what your group has produced. produced. Show some user comments or requests and Show explain how your group will address those items. explain Talk about challenges, strategies, or other things Talk you learned while working on this project. you Presentation length should be no longer than 1015 minutes, including setup. Dr. McDaniel Summer 2005 DIG3525 Dr. 9 Testing for Usability It It only takes one bad experience for a site to use a customer. Do you agree? to Usability is defined as “ease of use.” Is usability only a factor in website design? Is What other processes might benefit from usability studies? usability Dr. McDaniel Summer 2005 DIG3525 Dr. 10 Usability Characteristics A 1:1 process. What does this mean? Usability is not about what you think, but Usability what you know. what Ideal group is 5-8 “screened” participants. Ideal What does this mean? What A “watch and learn” approach. Works best when it is focusing on trouble Works spots. spots. Dr. McDaniel Summer 2005 DIG3525 Dr. 11 Running One-On-One Testing Duration Duration is 1-2 days. Test 4-6 participants each day, but never concurrently. each Each session should be around 1 hour. Tasks should be predetermined. Why? Sessions may be videotaped for additional Sessions review and analysis. What types of special equipment are needed? special Dr. McDaniel Summer 2005 DIG3525 Dr. 12 Reaction to Change Remember Remember that as a rule, people dislike change. change. How does this fact affect your selection of How usability participants? usability Dr. McDaniel Summer 2005 DIG3525 Dr. 13 Types of Testing Informal Informal (friends and coworkers are unpaid subjects) is used with very small budgets. budgets. Semiformal (participants funded and Semiformal screened by an outside company) is used with budgets from $2k to $5k. with Formal (experts working in a lab) testing Formal requires a budget from $5k to upwards of $20k. Require human factors personnel. human Dr. McDaniel Summer 2005 DIG3525 Dr. 14 Conducting Usability Tests 1. 2. 3. 4. A process of its own. Involves four steps: Plan and Preparation Finding Participants Conducting the Session Analyze Data and Make Recommendations Dr. McDaniel Summer 2005 DIG3525 Dr. 15 Step 1: Plan and Prep What What Lots sorts of things do you need to consider when planning a test? consider of things: Overall goals and objectives Methodology Target audience Testing outline Specific task list Final evaluation and reporting structure Dr. McDaniel Summer 2005 DIG3525 Dr. 16 Step 2: Find Participants Where How How do you find them? on the type of testing. Depends do you select your screened audience? audience? Post a job announcement! is not always a bad thing! How do you profile them? Profiling Dr. McDaniel Summer 2005 DIG3525 Dr. 17 Step 3: Conduct the Session You You may need an NDA. What is this, and why might you need it? why Remain neutral. Remember your role as a Remain silent observer. Might this be difficult? silent Collect the data (during and with a posttest survey). test Debrief the participant. What is debriefing, Debrief and why is this important? and Dr. McDaniel Summer 2005 DIG3525 Dr. 18 Step 4: Analyze Data Rank problems: Order of frequency Priority Ex: all users looked for a “contact us” phone Ex: number at the footer, but none found one. number Compile Compile your data into a final report. Use this report to make recommendations. Does this sound familiar? Does Dr. McDaniel Summer 2005 DIG3525 Dr. 19 Review / Summary Usability Usability testing provides real feedback from actual users. from It is low cost, especially when compared to It some types of QA testing (e.g. at the formal level) formal If done at an early phase, it can help to If detect and identify showstoppers or other large scale gaps in anticipated versus actual user behaviors. actual Dr. McDaniel Summer 2005 DIG3525 Dr. 20 James Gee: What Video Games James Have to Teach Us About Learning and Online Literacy and What do you think of this guy? What is he trying to do in this book? Are all mental achievements social Are achievements? achievements? What is the “creativity of capitalism” ? What is “situated cognition” ? Dr. McDaniel Summer 2005 DIG3525 Dr. 21 Semiotic Domains (1) What does “semiotic” mean? What does “domain” mean? What are “semiotic domains,” then? How do they work? Why do we care? How do they change? Dr. McDaniel Summer 2005 DIG3525 Dr. 22 Semiotic Domains (2) What What is “the problem of content” ? How does Gee approach this problem? does What is an affinity group? What is a design grammar? What is the What difference between internal and external design grammars? design What is a lifeworld domain? How is our What lifeworld domain changing on a daily basis? basis? Dr. McDaniel Summer 2005 DIG3525 Dr. 23 Semiotic Domains (3) What is a “design space” ? What is “metalevel thinking” ? Why is this What important? important? How does metalevel thinking influence How critical learning? critical What is the “precursor domain” ? Dr. McDaniel Summer 2005 DIG3525 Dr. 24 ...
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