Serena Sandoval- BUSN 115- Week 3- Verizon

Serena Sandoval- BUSN 115- Week 3- Verizon - The Verizon...

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The Verizon Network, known as stock name NYSE: VZ (Verizon 2011), or known as the, “Nation’s Most Reliable Wireless Network.” When people think or hear the name Verizon the first thing they say is, “Can you hear me now?” The person saying those lines is known as the “Test Man”, Paul Marcarelli, a 34-year-old actor from New York City that plays as the, or “Can you hear me know” guy was is the "personification" of a crew of 50 Verizon employees who each drive 100,000 miles annually in specially outfitted vehicles to test the reliability of Verizon's network (Howard 2004). Marcarelli is not a spokesperson for Verizon he is the ad for its campaign (Howard 2004). The “Can you hear me now” commercial was a genius market strategy. The question was so familiar to cell phone users this had helped move the network reliability up the ranks as a key purchase consideration for wireless users at a time when other companies were shouting about minutes and prices (Howard 2004). The first strengths for Verizon is high speed broadband mobile plans range from $15 a
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This note was uploaded on 11/27/2011 for the course BUSN 319 taught by Professor Amanda andres during the Spring '11 term at DeVry Long Beach.

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Serena Sandoval- BUSN 115- Week 3- Verizon - The Verizon...

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