Praisye - PRICING AND DISTRIBUTION - PraisyePrayansterSandy...

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Praisye Prayanster Sandy MK 300 PRICING AND DISTRIBUTION  Dr. Jean French Pricing and distribution are important aspects when launching a new product.  Determining a price for a new product isn’t easy, it is important for the company  to understand couple different aspects, such as sometimes customer looking for  the   lower   prices.   In   this   analysis,   there   are   several   different   strategies   to  determining a price such as, new product pricing, product mix pricing, price  adjustment and price changes. Which hopefully, this analysis will help Nokia  Corporate to determine the right price for S1990. We believe that  Distribution  strategy is very important part to create customer value and create competitive  advantage for both the firm and its channel partners Pricing New-Product Pricing Strategies     After comparing all different types of pricing strategies, Nokia corporate 
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decided to use product-Penetration Strategy for our new phone S1990. 
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This note was uploaded on 11/27/2011 for the course MK 300 taught by Professor Aaaa during the Summer '11 term at City University of Seattle.

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Praisye - PRICING AND DISTRIBUTION - PraisyePrayansterSandy...

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