Praisye Draft Marketing Plan

Praisye Draft Marketing Plan - MarketingPlan for NokiaS1990

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Marketing Plan  for  Nokia S1990 Praisye Prayanster Sandy MK 300 Principles of Marketing  Professor French Summer 2011 September 2, 2011
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Introduction Nokia corporate is Communications Corporation from Finland. Nokia started in  1865 until present. According to digitalbuzzblog, 70% of the world’s population  now has a mobile phone, that’s over 5 billion mobile subscribers, and in places  like the US, it’s 9 in 10 people. With children now more likely to own a mobile  phone than a book, with 85% of kids owning a phone as to 73% having books.  So, we realize that Cell phone is one of the most essential things people currently  use. As the biggest phone company in the world client satisfaction is the most  important concern for this company. We hope that with this marketing plan it  would help the company to figure out negative and positive side on this new  product. 
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CURRENT SITUATION ENVIRONMENTAL ANALYSIS  Demographic Economic Natural Technological Political Cultural
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TARGET MARKET ANALYSIS Market Profile (demographics and psychographics) o Primary and Secondary Target Markets Market scope – Differentiated/segmented,  Concentrated Market Needs Analysis o Target Market o Current Market Product Offerings COMPETITIVE ANALYSIS Major competitors  Their strengths and weaknesses Their goals, objectives, and strategies Major competitors in the future Your competitive advantage Enviornmental Analyisis Demographic    
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Cell phone  is  one of  the  most  essential things people currently  use.  Nowadays, the function of cell phone is not only for calling or texting. Now,  people use cell phone for sending and receiving Email, social networking,  browsing, listening to the music, and even playing games. Our target for  this product is more towards Generation Y, who is in the low to middle  class. This particular demographic understands that in today’s recession  and although they have a certain standard of life that they want to follow  the technology.  Economic     Since the economic crisis struck, the US and the world got affected by it.  Nowadays,  the world has been struggling to get out of this problem.  Consumer buying power reduced significantly, but for this phone,  Nokia  will sell this phone at lower price than the competitors.  Natural     Due to global warming, society wants to save the earth;  everyone is going  “Green”.  They try to make everything recyclable and eco friendly. So, for this  product, Nokia would make this phone as the first green phone. All the materials  that we use on this phone are eco friendly. We also have a couple programs to 
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Praisye Draft Marketing Plan - MarketingPlan for NokiaS1990

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