This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: a good communication skill to convince people to buy this phone. We will also educate the sales technician about the phone, so every time people ask about the phone, they will know the answer. Public Relations: Nokia corporate believe that building a good relation with public is really important to building up good corporate image. So, we will have a couple different ideas to show the public, such as joining a couple different big events and become their sponsor. We will also create a forum where people from anywhere can share everything about the phone and we will send our technician to update the forum. Direct Marketing: Besides selling it this phone through the retail, we will sell this phone through our online website. We will put cheaper price online and give a free shipping....
View Full Document
This note was uploaded on 11/27/2011 for the course MK 300 taught by Professor Aaaa during the Summer '11 term at City University of Seattle.
- Summer '11