Management information systems DB1 - Low-cost leadership,...

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Low-cost leadership, Product differentiation, Focus on market niche and Customer and supplier intimacy are four basic competitive strategies. Low-cost leadership uses the information systems for producing goods and services at a lower price and intensifies the level of the service and quality. Manufacturing and materials management functions are the center of attention. Product differentiation is a marketing process that shows the difference between products. By contrasting its unique qualities with competing products it makes the product more attractive. Product differentiation that is successful creates a competitive advantage for seller as the consumers view these products as the unique or superior. Focus on market niche. First of all I want to define the market niche. It is a small but profitable market segment, suitable for the focused attention by the marketer. It do not exist by itself, it is created by the identifying needs or wants that were not addressed by the competitors. Information systems are used by focus on market niche for enabling a
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This note was uploaded on 11/27/2011 for the course MGMT 310 taught by Professor Kopinski during the Spring '11 term at American InterContinental University Dunwoody.

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Management information systems DB1 - Low-cost leadership,...

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