Picture the Supply Chain - and digital versions of all...

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Axia College Material Appendix B Picture the Supply Chain Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment. Upstream Component (sourcing/procurement) Internal Component (packing/assembly manufacturing) Downstream Component (distribution) Sourcing and procurement are made from external suppliers in this type of supply chain. The main supplier used by Warner Brothers is Hewlett- Packard. The high performance package that allows Warner Brothers to manipulate at high speed demand, as well as the media digital platform that is a complete package of services, hardware, and software was designed by Hewlett-Packard. Manufacturing, packing, and assembly occur in the same environment in this type of supply chain. In response to customers’ demands for digital media Warner Brothers switched to a digital end-to-end business. This had made it to where Warner Brothers now produces in both film
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Unformatted text preview: and digital versions of all their productions. Distribution through external means is mainly done in this type of supply chain. By moving to digital distribution in the form of high-definition television, broadband communication links, and DVDs Warner Brothers has kept up with the new trends of customers. Warner Brothers film library has available over 6,000 digitalized motion pictures. Cartoon fans are able to download interactive content that is related to their popular characters through their online website. Choose one of these components and make a recommendation for an improvement to that area of the supply chain. Explain your reasoning for the change. My recommendation would be in the upstream component of Warner Brothers. In my opinion they rely too much on Hewlett Packard, by upgrade their systems they would have the capability of cutting out the costs made to a third party....
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Picture the Supply Chain - and digital versions of all...

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