This preview shows page 1. Sign up to view the full content.
Unformatted text preview: 3. marketing Myopia 3 lessons; relevant today. Understanding concept- what did it say in the article-clear today relevant examples, pick one apply for your company. 4a. buyer decision process, explain each step-give a clear example in each step/ b. the rate of adoption- which one are your company good at ? Which one can be improve to strengthen adoption process? (be specific which process will it help strengthening ) 5a. beand-strengths/ weakness Identify our competitiveness and brand equity. What is customer think about your company, always give example/ 5b. which stage product life cycle (p. 257 from textbook) what require for customer stay connected?...
View Full Document
- Spring '11