note for marketing is everything

note for marketing is everything - Sze Ho Bus 103...

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Sze Ho Bus 103 Discussion session 23 10/3/2011 Note for Marketing is Everything Technology is transforming choice, and choice is transforming the marketplace. New marketing is not just "do more" that simply turns up the volume on the sales spiels of the past but a knowledge-and experience-based marketing that represents the once and for all death of the salesmnan. Marketing's transformation is driven by the enormous power and ubiquitous spread of technology. Technology has moved into products, the workplace, and the marketplace with astonishing speed and thoroughness. Programmability is the new corporate capability to produce more and more varieties and choices for customers-even to offer each individual customer the chance to design and implement the ''program'' that will yield the precise product, service, or variety that is right for him and her. Between 1985 and 1989 the number of new products grew by an astonishing 60% to an all time annual high of 12055. Several decades ago, there were sales-driven companies, but now is market-
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This note was uploaded on 11/28/2011 for the course BUS 103 taught by Professor Jasso during the Spring '11 term at UC Riverside.

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note for marketing is everything - Sze Ho Bus 103...

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