notes for advanced brand management ch1-4

notes for advanced brand management ch1-4 - Sze Ho Bus 103...

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Sze Ho Bus 103 Discussion Section 23 10/18/2011 Notes for Advanced Brand Management CH1-4 There was mass production in the past decades where the company first invented some new products and throw it in the large quantity in the market place, the consumer will be all excited and ready to purchase. Nowadays, it is totally a different market concept than few decades ago. However, some of the companies like those Japanese companies still believe that they can first invented some all high- tech products and put it in the market for those money spenders to buy. The changing of the mass production trend began around the 70’s and 80’s where the companies noticed the important concept of market segmentation. For example, some of the people they want specific function of the detergent. Therefore, the product categories have been growing since then. There are several factors that are very important in determining the company success. For example, price premium, satisfaction/loyalty, perceived quality, leadership, perceived
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notes for advanced brand management ch1-4 - Sze Ho Bus 103...

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