What - What Why Incumbency Matters o Incumbents win about...

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What Why Incumbency Matters o Incumbents win about 90% of the time o Name recognition Being visible in the district for several successive campaigns allows people to actually know who you are when they go to the polls At elections time, 41% known a candidate’s name To be known at all is to be known favorably o Favorable images Incumbents spend two years campaigning, while challengers usually spend a few months trying to match them Don’t most Americans dislike Congress? True, but they usually like their representative, and not the others Most control their own public image Not subject to the scrutiny that a president is Face criticism for a few months during campaign Most of the image people develops of them comes from newsletters, polls, appearances etc, which project a positive image How do they escape the unpopular image of Congress? Campaign against Congress
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What - What Why Incumbency Matters o Incumbents win about...

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