memory - Memory Psychology 101 David L Penn Ph.D Figure 7.2...

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Memory Psychology 101 David L. Penn, Ph.D.
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Figure 7.2 Three key processes in memory. Memory depends on three sequential processes: encoding, storage, and retrieval. BUT memories are not exact copies. They change/degrade over time. Figure 7.2
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Encoding Levels of processing Visual (shallow), acoustic (intermediate), semantic (deep) Shallow Is the word in capital letters (Duke)? Intermediate Does the work rhyme with fluke? Deep Does the word fit the sentence: Carolina will beat ____ this year?
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Figure 7.3 Levels-of-processing theory
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Chapter 7 Human Memory Human Memory: sometimes good, sometimes not so much
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Storage Sensory registers: Iconic Echoic memory Short term memory
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What do we know about STM? Capacity 7 + or – 2 Learned from experiments with word and digit lists IBMCBSNBCBLTUNC 15 items, too many to remember
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Chunking IBMCBSNBCBLTUNC could also be IBM CBS NBC BLT UNC STM holds ~7 units, not 7 words or letters
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What do we know about STM? Duration
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memory - Memory Psychology 101 David L Penn Ph.D Figure 7.2...

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